TIPS FOR SEO OPTIMIZATION:
Search Engine Optimization or SEO is actually a process of getting the high traffic from the free or organic search results on the browsers. You have to find different ways to create and enhance your website’s appearance in the category of web visitors’ search results. At its most basic, SEO simply means to get more traffic to your site.
All important browsing engines likes Google, Yahoo or Bing have primary results of searches, where various images, text links or local listings are shown and they are ranked according to the relevance priority of the inserted searches. As a businessman, you should make SEO as a major part of your growth strategy. With the help of intense SEO, you can bring success to your business and make up your career, though it requires a little effort. Here we are mentioning some basic steps that you can take to increase your search engine ranking.
BE COMMITTED TOWARDS YOUR JOB:
Keep in mind that SEO is not just a one-time event. It requires a life time commitment and due to the fact that the algorithms of search engines change regularly, the tactics you used last year may not work this year. For SEO, you need to have long term outlook as well.
DON’T BE IMPATIENT:
You should be patient because SEO is not about the instant gratification. The positive results may take a lot of time, like months.
Also be conscious about placing the appropriate words in your titles, content, URLs and image names. Keywords are actually the search terms, but you should not spam them in your material. If you put a ridiculous amount of keywords on your website, it will be labeled as a spammer and the search engines ignore the sites that are guilty of “keyword stuffing”.
ADD A SITEMAP:
When you create a site map, you make your website really accessible for spiders. Adding a sitemap means a page listing and linking to other major pages on your site that emphasize that fewer clicks will be necessary to access a page on your site. The spiders will easily understand the hierarchy of your site, especially if it has a hard-to-crawl navigation menu. If you own a relatively large website, create many site map pages.
USE WEB ANALYTIC:
You must have clearly identified and defined goals for all your efforts of SEO and that’s why, you need the effective web analytic software to run correctly, so that you become capable of tracking what’s working and what’s not.
The content you provide on your website must be fresh and regularly updated, so that you can increase the site traffic. You have to make sure that your site is getting the new content on frequent basis and for this, you can integrate a blog. A comprehensive and well written blog is a most efficient way to access your clients, along with making opportunities for internal or external linking, and giving your website a more personal touch.
CREATE SEO FRIENDLY URLs:
Be careful in making the URLs that are SEO friendly and you can do this by using keywords and hyphens in your URLs and files, instead of underscores. But make sure not to overdo it. When your file has over 3 hyphens, it tends to look spammy, due to which the users may be hesitant to open it.
OPEN UP A PPC ACCOUNT:
If you are impatient and are looking for instant visibility, then you should spend some money. Opening up a PPC account can be a great way to get the actual search volume for your provided keywords. If you’re having an enough budget, then it’s worth it. You can do it with Google AdWords, Microsoft, adCenter or any other PPC platform.
GO FOR A RELEVANT TITLE AND META DESCRIPTION:
Page title holds a vital importance as on-page SEO factor and greatly helps in ranking. Whereas, Meta description doesn’t have anything to do with ranking, but it usually appears below your listing as the snippet of the text, so that’s why it has to have the relevant keywords and be written well to motivate the users or readers to click on it.
ISSUE THE PRESS RELEASES WISELY:
When you develop a relationship with media, which may cover your industry or your local region, you are actually letting them be the great source of exposure that may include getting links via trusted media sites. After distributing the online releases, you can have an efficient link building tactic and along with that, the door is opened for exposure in the news search sites.
Also be careful about issuing the release; share something that is newsworthy to report and do not waste the journalists’ time.
MAKE GOOD USE OF SOCIAL MEDIA MARKETING:
You can always use the social media websites to gain the trust of common people, who can be your trusted customers. If you are going for visual element join FLICKR to post high quality images. If you are in a service oriented business, then you can always use QUORA or YAHOO ANSWERS to prove yourself as an expert in the industry. Also you can consider FACEBOOK or TWITTER for SMM as the signals from these networks are also included in the Google and Bing rankings. Be a contributing member and interact properly with your potential customers. Do not spam or annoy them.
MAKE USE OF LOCAL SEARCH OPPORTUNITIES:
Nowadays, the trend that is growing successfully is the online search for the offline buying. All you have to do is to optimize your website to attract the local traffic by prominently showing the local phone number, address and contact details. Submit you site in the local listing directories like CitySearch, Yelp and Local.com etc. Also encourage the customers to give reviews of your business services.
TAKE ADVANTAGE OF THE TOOLS:
You can always sign up for the Bing Webmaster Tools, Google Webmaster Central and Yahoo Site Explorer to get the complete understanding about the search engines or browsers examining your site and how many inbound links are there, of which they are aware of.