Stepping into 2016 brings new challenges for marketers and entrepreneurs to attract their local potential customers. With the day by day increasing startups and local firms, attracting your local customers is not a piece of cake. You need to know and understand the local digital marketing trends that will help you to grow your business in 2016. You need to prepare a killer strategy and follow the excellent local digital marketing tips that would help you to achieve your new business goals in 2016.
We present you top 5 tips for local digital marketing that will help you to achieve new milestones in 2016.
1. Automate and Optimise your Social Media Performance
Due to the presence of millions of users and social media networks, platforms
like facebook, Twitter, Youtube, Google+, Pinterest, etc. Could be great to convert
users into your customers. But you need to automate and optimise the social media
processes for your firm so that you can save your time and reach maximum users and
engage them easily and efficiently. Using tools like Hootsuite, Sprout Social you can
easily automate and schedule your social media posts on all platforms and they will help you
to stay on top of your interactions on a regular basis. Rather than wasting your time checking
all your social media accounts manually, just post valuable content targeted to your local
customers and it will help you position your business on top of the list among all your
2. Make sure your website is Mobile Friendly
Being Mobile friendly means Google friendly nowadays. According to a Google post on Feb 26,
2015 Google from April 21, 2015, Google is giving more importance to the sites which are
mobile-friendly. Also, due to day by day increase in number of smartphones users, more than
60% of users access the internet through their mobile to search for local services providers.
So, if your website is not-mobile friendly, you might be losing more than 60% of your potential
Also, according to an interesting study by Google, the percentage of users who search for the
local services through their mobile, leads to sales more in comparison to the users who
search through their desktops or tablet device. If you want to check whether your website is
mobile friendly or not, you can check through this Mobile-Friendly Test by Google
3. Focus on Local SEO optimisation
Whether you own a restaurant or you are a retailer or a manufacturer or any other local
service provider, you can use local SEO to improve your business reach to local customers
and grow your sales. Local SEO optimisation is going to be an extremely effective part of your
Local Online Digital marketing activities in 2016. It allows you to reach your local customers at
exactly the time they’re looking for the type of services that you provide. It will help you
improve your online ranking and will allow your potential customers to land on your website
instead of your competitors. So if you want to have a step ahead of the competition, start
focussing on local SEO optimisation.
4. Use Videos marketing
Video marketing has been playing an important role for last few years, but it will set the new
trends in Local Digital Marketing in 2016. According to a research, from 2013-2015, there was
a 360% increase in video views.The new Facebook trend of hosting videos on it’s own servers
prevent users from landing on Youtube. It has created a great user experience for Facebook
users. So, you can drive customer engagement by uploading fresh and quality videos on
Facebook as well.
5. Be Geo-sensitive
Many local Businesses make the mistakes of not using the keywords in their marketing that
focus on the local location. If you own a cafe in San Francisco, then there is no point in using
the keywords which target the whole USA. So while creating your local digital marketing
strategy for 2016, you should include the local keywords that would help you attract your local
customers on your website and will rank your website high on Google rank. The basic way to
do this is to use your city name, the state name in the heading of your pages, in your content
and meta tags along with regular keywords.You can also advertise your business in local
newspaper websites rather than national.So be Geo-Sensitive and your marketing activities
should communicate a message to your target audience that your services are especially for
them and you are a part of their community.
If you are looking for a Digital Marketing firm in San Francisco, California for your business, then
Local Medias is one of the best options for you. The reason behind this is our expertise and a
unique approach to Local Digital Marketing for your business. We make use of proven
techniques and tools for the growth of your business. We consider your business like ours and
do the best efforts in reaching your target audience, making them your visitors and then
converting them into your customers.