The love is in the air. This is a week of chocolates, flowers, promises, kisses bla bla bla. There is a lot of love (and revenue) to go around. Wait wait! What are you thinking right now? What relevance does it have to your local Business when you don’t own a gift shop or a restaurant? Right? Whatever business you run, whatever the services you provide you can always cash this opportunity of Valentine day for your business. All you need, are some killer marketing strategies to give it a go.
So, this year, let’s roll up your sleeves and use some creative marketing strategies for this Valentine day.If you don’t have a marketing strategy planned for this Valentine day, here are few creative ideas to inspire you.
Ask your customers what’s their definition of Love
Yes! You can win your customer’s heart by asking them what is their definition of love. Use your blog or create a landing page ask three questions like what is love for them, their Twitter handle/Facebook username, contact details. Tell them that you will select the most interesting responses and the winner will get gifts from you. You can use social media to post the most interesting response. An excellent idea to reach your potential customers and engage with them.
2) Spread love over Social Media
Decorate your social media Accounts Facebook, Twitter, etc. Change cover photos and profile pictures of your company’s official social media accounts especially for Valentine’s Day. Share love quotes, articles and custom graphics to generate interest in your followers and to create your brand awareness. You can also gift fascinating Valentine-themed coupons to your followers depending on your business.
3) Run a contest
On Valentine day, everyone shows their love, care by spending time and sending gifts to their love mates. You can run a Valentine-themed contest and give away a romantic dinner or lovely gifts. A good idea to do it is getting the participant’s contact details for future marketing purpose.
4) Use Email Marketing to approach your target customers
You can send your target customers Valentine Day greeting card or some gift coupons, but the email should not like a promotion email. Use your creativity and out of the box approach to add love and personal touch. Also, sort your lists of email marketing as per your target customer’s gender, age and profession. Each target audience may respond in a different way to your mail. Create a different personalized email for each type of target audience as per their interests and behavior.
5) Use your creativity
While most local businesses still using a traditional approach of sending flowers, cards and chocolates to their customers or wrapping up their products in Valentine-themed packing. This time, you can use your creative imagination and can wow your customers with some great ideas. It will increase your brand value and will create loyalty to your clients.
Happy Valentine’s Day!